Thanks to funding through the USDA’s Agricultural Trade Promotion Program (ATP), Georgia Pecans have an opportunity to explore new markets through partnership with Georgia’s Department of Agriculture and the Southern U.S. Trade Association (SUSTA). Together, we can find new markets for Georgia Pecans and relationships across the globe!

What is SUSTA?

The Southern United States Trade Association is a USDA-funded non-profit with a mission of helping Southern U.S. agri-businesses promote their products internationally.

SUSTA Programs:

CostShare: SUSTA reimburses eligible companies 50% of some international promotional costs, such as advertising (social media included), in-store displays, modifying packaging/labels to meet foreign government requirements…and more. 

Global Events: Typically, SUSTA offers trade shows and trade missions where producers can meet potential foreign buyers in person, but with travel limited at this time, we have valuable virtual alternatives to meet buyers without ever leaving home. To see all of SUSTA’s Global Events, go to our events page.

Through partnership with the Georgia Department of Agriculture’s Georgia Grown Division and Georgia’s Ag. Commodity Commission for Pecans, Georgia Grown Pecans have been able to promote the sales Georgia pecan retail products direct to Chinese consumers! Chinese consumers highly value products made in the USA and love Georgia pecans! Logistics and procedures have become streamlined to make the process easier for participating companies to get their products direct to the consumers doorsteps in China with the help of our contracting team on the ground in China. Our contracting team has been phenomenal to work with and continues to help raise awareness of Georgia Grown Pecans through in-store promotions and several social media platforms.

Please give the GPGA office a call if you are interested in sharing your Georgia Grown retail product online!

More Details Coming Soon.